[ About / 02 ]

A small, senior studio that acts like your team.

We don't sell decks or dashboards. We embed senior operators into your business and run an engine — strategy, software, story — until the line moves.

Founded2018
Operators14
CitiesLahore · NYC · LDN
Capacity3 / 4 open
[ 01 ] · Principles

Five rules we run every engagement against.

These are not values. Values are posters. These are operating constraints — checked weekly, enforced quarterly.

[ 01 ]

Strategy lives in the doing.

A strategy you can't execute against next Monday is a story. We pressure-test every recommendation with the team that has to ship it — before it leaves the room.

[ 02 ]

Senior on the work, every time.

The person who pitched you is the person doing the work. No bait-and-switch, no leverage layer of juniors learning on your dollar.

[ 03 ]

One number, ruthlessly held.

Each engagement carries one outcome metric we care more about than anything else. Everything we do gets evaluated against it. Vanity metrics are filed under fiction.

[ 04 ]

Software where it earns its place.

If a tool, dashboard or internal app would let your team move ten times faster — we build it. If it wouldn't, we don't waste the cycles. The default is paper, then code.

[ 05 ]

Leave it better than we found it.

Every engagement ends with a documented system your team can run. We're paid to make ourselves replaceable — and we always do.

[ 02 ] · The studio

Operators, not accounts.

M

Mariam Safder

Founder · Strategy & CMO

Ex-VP marketing at two scale-ups. Runs strategy, narrative and the executive cadence on every engagement.

A

Adnan Vohra

Partner · Engineering

Twelve years shipping product. Leads our software practice — internal tools, marketing sites, MVPs.

S

Sana Daud

Partner · Brand & Design

Identity and creative direction. Translates strategy into things customers actually feel.

V

Vikram Patel

Partner · Growth & Paid Media

Performance media at $50M+ scale across DTC and SaaS. Owns the growth engine.

D

Dana Okafor

Partner · Revenue Ops

Stitches platforms, processes and data into a system you can actually steer.

+

Eight more operators

Strategic partner network

Specialists in lifecycle, SEO, BI, dev-rel, content. Embedded on demand, aligned to outcomes.

[ 03 ] · A short history

Eight years, one operating model.

2018

Studio founded.

Started as a fractional CMO practice for two early-stage founders who didn't want to hire a head of marketing yet.

2020

Brand & design practice.

Added in-house identity and creative execution after the third engagement asked us to also redo the brand.

2022

Software practice.

Spun up engineering — internal tools, marketing sites, lightweight product. The thing clients ask for the most.

2024

Strategic Partner Network.

Formalised our network of specialist operators. Senior expertise, on demand, wired into the same operating cadence.

2026

Where we are now.

Sixteen people across three cities. One operating model. Open for three new engagements per quarter.

Let's build.

If our model fits how you want to operate, the next step is a 30-minute call. No deck, no pitch — just a conversation.

Start the conversation